Digital screens for advertising are now an obvious choice for organisations that want to promote products, services, offers and brand messages that be updated easily and regularly, From shop windows and reception areas to restaurants, showrooms and estate agency branches, commercial digital displays make it easier to keep content fresh, visible and relevant.
A Digital advertising screen can show videos, images, menus, promotions, property listings, link to social media channels, show welcome messages and scheduled campaigns. They can be used for visitors to register for events, sign up for future marketing, sign in for appointments and lots lots more.
The key is choosing the right type of screen for where it will be used.
Quick Guide: Which Digital Advertising Screen Do You Need?
🪟 Shop window advertising
For eye-catching digital window displays choose a high brightness or double-sided screen designed to stay visible in outward-facing windows.
🛍️ Retail promotions
Use a wall mounted digital advertising screen for offers, product launches, brand messages and in-store campaigns.
🍽️ Restaurants and cafés
Digital menu boards are ideal for menus, prices, specials, food photography and time-specific promotions.
🏢 Receptions and showrooms
Freestanding digital posters create a professional front-of-house display for welcome messages, sales content and brand information.
👆 Interactive customer engagement
Touch screens kiosks are useful for wayfinding, product browsing, customer self-service and interactive information.
Why Use Digital Screens for Advertising?
Digital advertising screens give businesses more flexibility than printed displays. Content can be updated when prices change, promotions end or new campaigns begin. Many screens can show multiple messages in rotation, helping you promote more than one offer from the same display position.
They can also make a stronger visual impact. Moving content, product videos, brand slides and clear digital imagery can help attract attention in busy commercial spaces, particularly where customers are already making buying decisions.
Commercial Screen or Standard TV?
A commercial digital display is not the same as a home television. Commercial screens are designed for business environments where displays may need to run for long periods, remain bright, cope with repeated daily use and support business-friendly content playback.
For a shop window, brightness is especially important. A standard TV is unlikely to be bright enough for daylight-facing advertising, while a high brightness commercial screen is designed specifically for this type of location.
What Features Should You Look For?
When comparing digital screens for advertising, consider:
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Screen brightness, especially for window-facing displays
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Screen size and viewing distance
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Wall mounted, freestanding or window display format
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USB, Wi-Fi or network content updates
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Portrait or landscape orientation
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Warranty and technical support
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Installation requirements
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Whether the screen is designed for commercial use
The cheapest option is not always the best value. A screen used in a commercial environment should be reliable, easy to update and suitable for the location where it will be installed.
Need Help Choosing?
Mid West Displays supplies commercial digital screens for advertising, including wall mounted advertising screens, freestanding digital posters, high brightness window screens, digital menu boards and interactive touch screens.
View the full range of digital screens for advertising or contact our team for advice on the best option for your space.
