Increasingly beauty salons, hair salons and barbers are using digital display screens to drive their business forward.
In this article we explore three areas
- Why is digital signage beneficial?
- Where can you use digital signage in your store?
- What content you can put on your first digital signage screen?
68% of customers note that digital signage would make them more likely to buy advertised products. Forty-four percent even stated it would influence them to buy the advertised product instead of a product they already planned to purchase.
What are digital display screens?
Digital display screens are commercial grade screens that enable content to be uploaded. There are several ways to upload the content, and this content can include video, imagery and text. The screens are designed for us in commercial locations including salons, offering up to 50,000 hrs of continuous use.
How does digital signage benefit a beauty salon or a barber shop?
Digital display screens enable beauty salons to deliver high impact content throughout the salon. In the beauty salon window display and across the salon, the content can be used to reflect the brand. It can include product information and details of services. It can be used to promote add-on product sales and after-care products. It can be used to promote offers, events and seasonal activities.
Increasingly sophisticated software can allow for scheduling of content, so that content can be targeted to specific audiences at specific times. It is increasingly easy to update.
You can update customers on latest styles and techniques, products and even the people on the team. Keeping content personalised and local is a brilliant way to build brand within the community, creating a clear differential with other salons in the area.
Also the screens can also be used to deliver safety information for customers.
Using digital screens reduces the amount of print required within the salon – lowering costs and reducing the amount of time required to plan, design and promote printed posters.
There is a large range of digital screens available so making the right choice is important. Look for an established supplier who can help you select the best product for your location, needs and budget.