Case Studies — digital advertising

Digital menu boards have been shown to significantly impact sales, upselling, and customer dwell time in quick-service restaurants (QSRs). Here's an overview based on recent findings: 1. Sales Impact Restaurants using digital menu boards reported up to a 10% increase in sales due to improved visibility, dynamic content, and the ability to promote high-margin items and seasonal offerings. About 91% of respondents in a survey attributed sales growth to the adoption of digital boards【10】【12】. Features like dayparting (adjusting menus for breakfast, lunch, or dinner) also streamline customer choices, enhancing order volume during peak times【12】. 2. Upselling Digital menu boards drive...

In its almost 150 year existence visitors to The Grand Hotel Birmingham have included King George VI, Winston Churchill, Charlie Chaplin – and Karl from our digital installation team! Grand in scale as well as name the building has recently undergone a £50million transformational refurbishment to restore its role as Birmingham’s premier hotel, events venue and food & drink experience – which is where we come into the story. We have installed two Ultra High Brightness screens to bring some C21st digital marketing to this stunning C19th hotel. The 43” screens are delivering some mouth-watering images of the menu items...

Offering self-service and automating back-of-house processes with touchscreen systems saves hospitality businesses time, allows more efficient use of the team’s valuable time and enables easier scaling to meet demand. As well as offering a tool that help’s the hospitality sector operate more profitably, touchscreen solutions also provide them with a way to enhance customer experiences. A Statista survey found that about half of consumers are more likely to stay in hotels with self-service technology. Additionally, 84% of Gen Z and 76% of millennial consumers prefer tech-based checkout systems. However, to get the most return on investment (ROI) from a touchscreen...

A recent property display upgrade at Paramount Properties’ West Hampstead branch has seen us install two state-of-the-art digital screens. The 65” Ultra High Brightness screens are making a real impact in the West End Lane office, delivering the high quality property display their listings deserve. The branch features prominent full height windows – lots of room for the screens without blocking the view into the 30 strong hardworking sales and lettings teams. Our recently upgraded Ultra High Brightness screens are the perfect long-term display solution for window displays for estate agents. The commercial grade-screens are designed for use 24/7. They...