Case Studies — DOOH

Introducing Our Most Advanced Outdoor Digital Display Yet

Posted by brett sidaway on

Introducing Our Most Advanced Outdoor Digital Display Yet

At Mid West Displays, we're proud to unveil the latest addition to our high-performance digital signage range — the Outdoor 4K Digital Signage Display Engineered for full outdoor use, this new model offers an exceptional combination of stunning 4K resolution, all-weather durability, and advanced smart features. Whether you're upgrading a retail storefront, equipping a transport hub, or enhancing a hospitality venue, this display is built to perform — rain or shine, day or night. Built for Outdoor Excellence With a market-leading high brightness level of 3,500cd/m², this IP65-rated display ensures visibility even in direct sunlight. Anti-glare, vandal-resistant glass and marine-grade...

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Proud Digital Display Partners of Flightline Media

Posted by brett sidaway on

Proud Digital Display Partners of Flightline Media

Flightline Media is a luxury marketing agency and the driving force behind the FLM Network - a Digital Out of Home (DOOH) advertising network designed exclusively for premium brands targeting high-net-worth individuals. With strategically placed digital screens across private airports, supercar showrooms, luxury hotels and other exclusive environments, the FLM Network allows brands to connect directly with affluent, hard-to-reach audiences. We’re proud to support Flightline Media in delivering this high-impact content through our sleek, freestanding digital posters. Designed with tablet-inspired styling, ultra-wide viewing angles, and full 4K resolution, our screens showcase the premium content produced by Flightline Media to maximum...

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Top of the Bill. We complete digital screen upgrade for Brum comedy club.

Posted by brett sidaway on

Top of the Bill. We complete digital screen upgrade for Brum comedy club.
Birmingham’s premier comedy venue has hosted legends such as Jack Dee, Lenny Henry, Jasper Carrot – and now the Mid West Displays installation team!

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OOH Advertising Screens Gain Traction In Pandemic

Posted by brett sidaway on

OOH Advertising Screens Gain Traction In Pandemic

The visibility, acceptance and importance of OOH advertising screens has increased during the Covid19 pandemic, according to recent research. 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home Advertising Association of America (OAAA). An online survey carried out by The Harris Poll on behalf of the Out of Home Advertising Association of America drew responses from a representative sample of 2,058 US adults between 21 and 23 of September. This showed a significant percentage of respondents were receptive...

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Younger Audiences Love Digital OOH

Posted by brett sidaway on

Younger Audiences Love Digital OOH
A recent survey found digital OOH was the most trusted advertising platform for young audiences.

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