Case Studies — DOOH

OOH Advertising Screens Gain Traction In Pandemic

Posted by brett sidaway on

OOH Advertising Screens Gain Traction In Pandemic

The visibility, acceptance and importance of OOH advertising screens has increased during the Covid19 pandemic, according to recent research. 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home Advertising Association of America (OAAA). An online survey carried out by The Harris Poll on behalf of the Out of Home Advertising Association of America drew responses from a representative sample of 2,058 US adults between 21 and 23 of September. This showed a significant percentage of respondents were receptive...

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Younger Audiences Love Digital OOH

Posted by brett sidaway on

Younger Audiences Love Digital OOH
A recent survey found digital OOH was the most trusted advertising platform for young audiences.

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