Drive Revenue from Events and Amenities
Competing for market share within the hospitality space is difficult, especially when it comes to winning high-margin event business. In-person events are back, and event planners are looking for engaging, adaptable spaces to host them. To win more event business, it’s critical for event planners to be able to easily transform your space to meet their needs.
Our range of display screens makes it easy to quickly update the content on your digital signage from a mobile device, not only enabling the Marketing and Events teams to quickly react to changes with events, but also to win the site visit by allowing Sales teams to customize the experience for event planners.
With digital signage, hotels can also upsell branding packages to event planners, and drive additional revenue by offering advertising space on their signage to companies or partners. In addition to driving revenue from events, digital signage is an easy and effective way of directing foot traffic to onsite amenities like restaurants, retail, entertainment venues, spas, and more.
By using screens to highlight promotions and make sure guests know that they can get everything they need without having to leave your property, you’re both driving revenue and improving brand loyalty, increasing the likelihood that guests will return to your property for another stay.
After implementing digital signage platform, the Hilton San Francisco Union Square saw a 60% ROI from upselling digital branding on screens in their event space.
Hotels can also leverage digital menu boards at on-site food and beverage outlets to not only upsell higher quality or more expensive products but also cross-sell complementary products to your audience.
Research shows that hotels that use digital menu boards have seen a 5-8% increase in revenue. Hotels that use digital signs have seen a 20% increase in revenue from promotions and advertising.
Elevate the Lobby Experience
Your property only gets one chance to make a good first impression. Hotel lobbies are designed to be the main convergent point for everyone that enters the property—whether they’re a new or returning guest, an event attendee, or someone just coming to check out your onsite amenities. Most hotels today capitalise on that opportunity, showcasing their amenities and brand in the most memorable, immersive, and visually engaging way possible. Because, let’s face it: the days of brochure stands and underwhelming welcome experiences are gone.
Today, you have to catch your guests’ attention by appealing to them at a personal level. Now more than ever before, forwardthinking hotels are implementing fully integrated solutions, allowing the guest experience to begin the moment visitors enter the lobby—before they ever interact with your staff
Streamline Operations With a Virtual Concierge, Dynamic Readerboards, and Smart Conference Room
Signs In today’s world of self-service, guests expect instant answers to their questions and personalized information at their fingertips. They also expect to receive that information in an intuitive and modern way. That’s why most properties leverage a mix of virtual concierges, readerboards, and conference room signage throughout their properties.
Virtual Concierge With a virtual concierge system, guests can interact with interactive screens in your lobby or other public spaces to learn about things happening at your property and in the local area. A virtual concierge can be used to highlight local attractions and businesses, provide wayfinding and digital directories for guests, display local news, weather, and events, promote onsite amenities, and more. Plus, guest satisfaction tends to diminish if they have to wait in a long line to get information—now, they can interact with a virtual concierge without having to wait. Some of the use cases for virtual concierges include:
• Travel Information: Display real-time rideshare wait times, flight statuses, and weather information so that guests are prepared when they leave the property
• Wayfinding: Provide a mix of wayfinding solutions— directional and interactive wayfinding—to better help your audience navigate your space based on time of day and traffic patterns
• On Property Promotions: Promote on-site amenities, products, and services on your virtual concierge by including QR codes to make it easier for guests to take advantage of deals advertised on your screens— reducing the friction required to make a restaurant reservation, buy a show ticket, and more
Readerboards For properties with both small and large event spaces, digital readerboards are an integral part of the guest and event attendee experience. By integrating with your event system, you can automatically display event details, room locations, meeting times, and more, informing event hosts, guests, and hotel staff about the real-time location and status of events being hosted on your property. Not only does this help improve the guest experience, but an integrated readerboard solution is also easy to update if there are changes to events—which happens frequently.
Conference Room Signage Rather than requiring hotel staff to manually update and print out paper cards with conference room information, then attach them outside each conference room, hotels are increasingly relying on digital conference room signage. While these signs reduce the burden on hotel staff by dynamically updating room and session information, they can also be branded with event or company logos, further improving the event experience. And when the conference rooms are not in use, the signs can be configured to display promotional information, helping you drive guests to onsite amenities.
Content ©Poppula
