Case Studies

Your salon window display is the best place to build your business. Standing out from the competition, attracting the attention of passing footflow and creating a brand that will secure the future of your business – these can all be achieved with high impact salon window display.

One of the features of Boots recently revamped Covent Garden flagship is the increased use of digital advertising screens. According to reports in Essential Retail website Throughout the shop there is more use of digital screens than in traditional Boots sites, with Melanie Widdowson, head of in-store marketing and merchandising, saying it helped open up the aisles by reducing cardboard signposting and point of sale messaging. We didn’t want to introduce screens for screen's sake – that’s not the purpose,” she explained. We’ve thought about where it will help us reduce cardboard in the future and also how we can...