Younger Audiences Love Digital OOH

Posted by brett sidaway on

Younger Audiences Love Digital OOH

A recent survey found digital OOH was the most trusted advertising platform for young audiences.

The YouGov survey also found almost half of 18-24 year olds would like to see more live content on Digital OOH screens.

One in four also say they are “more likely to engage with adverts” that are played alongside live coverage such as entertainment, news and sport.

The survey further revealed that a quarter of the 18-24 year old sector are more likely to pay attention to adverts on digital posters and billboards.

Growth of Digital OOH 

Lower unit costs, increased functionality and improved software has seen a growth in the sales of digital OOH products as brands seek to new ways to develop content that engages with their target audience in their day-to-day environment.

Increased connectivity allows owners to deliver video, images, games, apps and interactive software using a number of digital display options.

Our expanded DOOH offering includes a number of top-rated display products chosen for their high quality and range of features that allow users to deliver engaging content more easily than ever before. View the complete range here

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