Making the most of available window display is important for any business but for salon owners salon window display ideas can help them build their brand as well as increasing sales of services and products.
Using window space to promote your brand, services and product range will increase footflow into the salon, but the space needs planning to avoid damaging through brand through poor presentation or design.
Although every window is unique there are enough similarities for us to offer advice that can be applied to any salon.
Top Salon Window Display Ideas.
Firstly make sure the style of the window reflects the branding and styling inside the salon. Link colours, typefaces and logos with what the customer can expect to see inside.
Be bold. Strong images, large posters and uniform product displays make a much stronger visual impression to the passing public. Let the display ‘breathe’ – don’t try to cover every amount of space available. Let the potential customers see into the salon – your team and the treatments they deliver are your best advert – so don’t let the salon window display be a barrier.
Large backlit LED poster frames are a clever salon window display idea. Hung from the ceiling or as part of a cable mounted display, these are available in sizes up to A0 so you can make a really bold statement using a small amount of poster frames. Their LED lighting adds brightness to the display and ensures it keep on marketing your salon 24/7
Adding digital display screens is another great salon window display idea. They not only make your salon appear modern and ontrend they also allow you to deliver eye-catching dynamic content that really makes an impression. There are plenty of styles to suit every need & window configuration, and entry level screens cost less than you think.
Many digital display screens also enable you to schedule your content so you can tailor your marketing messages to specific audiences at specific times – offering, for example, reduced rate services at less busy times of the day.
Finally a fully branded bespoke salon window display stand can maximise the impact of your window display. These examples incorporate digital screens and the reverse offer useful display shelving.